Victoria's Secret
Led global operations and product launches across the Americas, building a $300M+ beauty business while aligning supply chain, sourcing, and innovation to elevate customer experience.
MELISSA
Launched Melissa’s DTC presence in China and the US, partnering with Grendene and 3G Capital to establish digital retail infrastructure and drive international brand expansion.
Domino's
Supported Domino’s LATAM growth — franchise development, supply chain upgrades, and a regional playbook that scaled simplicity.
Culture, commerce and global relevance.
Coca-Cola
We optimized Coca-Cola’s LATAM distribution by aligning strategy with real-world execution — boosting consistency, agility, and impact across key regional markets.
Crocs
Repositioned Crocs in China with bold digital marketing, stronger partners, and a Gen Z playbook that reignited growth and relevance.
Burberry
Led Burberry’s Latin American expansion — launching offices, opening new markets, and aligning global brand messaging with local relevance.
PHILIPS
Supported Philips’ D2C and marketplace growth across 16 European markets — optimizing pricing, content, and campaigns to drive ecommerce performance and consumer engagement.
Brilliant Earth
Led international growth for the sustainable DTC brand — scaling ecommerce, launching new markets, and staying true to its mission.
Under Armour
Led UA’s “Get Big Fast” internationally — driving explosive retail growth, brand visibility, and operational excellence across Asia.